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The 7 Best WordPress Email Plugins in 2019


If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy.
Beyond content distribution, an email newsletter can also help generate paying customers for your business. An email newsletter brings engaged customers back to your site on a regular basis -- which can increase your revenue by up to 23%.
WordPress is quickly becoming a one-stop-shop for businesses looking to establish their presence online. Roughly 75 million websites active today are built on WordPress, meaning that WordPress alone powers about 27% of the internet.
So, you're cranking out content on your WordPress blog, and you know you can grow your business through an email newsletter ... Wouldn't it be great if you could send this newsletter directly within Wordpress?
Fortunately, with plugins, you can. Using plugins, you can extend the functionality of WordPress beyond just a website building tool. You can install plugins to help you with SEO, protect your email from SPAM, and much, much more.
Some of the most popular plugins available on WordPress are for email marketing and newsletters. With an email plugin, you can generate leads, segment your contacts, and nurture them into customers -- all within WordPress.
To ensure you're able to use WordPress for all your content distribution and email marketing needs, we've cultivated this list of the seven best WordPress email plugins.

1. MailPoet

MailPoet is the most popular free newsletter plugin on WordPress. To manage your subscribers, you can easily import an existing list from your CRM or another marketing automation tool, or create forms and add them to your site using widgets. Plus, their drag-and-drop email editor lets you quickly create responsive emails that look great on any device or email service.
MailPoet is free for anyone with less than 2,000 subscribers, but becomes more powerful upon upgrading. Premium users can see exactly which subscribers have opened an email and what links people are clicking on within your email, among a number of other advanced features.

2. Newsletter

Newsletter is an email marketing tool built specifically for WordPress, and everything you need to get started is included. The plugin allows you to add a subscription form or pop-up to your site, segment your leads using multi-list targeting, and send newsletters to distribute your blog content.
Additionally, the tool has built-in reporting, so you can see exactly how your emails are performing. You can even automate newsletters to go out on a regular cadence to ensure you are consistently engaging with your subscribers. Newsletter also integrates with other tools, such as Mailgun and Spark Post, so you can optimize your email strategy based on your needs.

3. SendinBlue


SendinBlue offers cloud-based digital marketing tools to over 50,000 growing companies around the world, and their plugin brings the power of their platform directly into WordPress. With the SendinBlue WordPress plugin, you can create forms, manage lists of subscribers, create and send email marketing campaigns, and measure your success over time using the included reports. The plugin features a drag-and-drop email editor, and you're able to personalize components of your email to increase engagement with your subscribers.
The SendinBlue WordPress plugin also includes transactional email. Using the wp_mail function, you'll be able to send transactional emails using SendinBlue's SMTP. This feature is great for sending order confirmations, or updating your customers on important changes to their accounts.

4. Sumo


Sumo has over 100,000 active installations within WordPress -- and for good reason. Beyond just pop-ups, welcome emails, and automated drip campaigns, they also have a number of other features to help you grow your business.
The plugin also features a "share" button that you can add anywhere on your site, which allows your site visitors to easily share your content on social. The plugin integrates directly with WooCommerce so you can create discounts and unique offers to increase your order value, and minimize the amount of abandoned carts you have.
On top of all the plugin's features, Sumo offers free customer support, and even one-on-one onboarding for all customers (free and paid) to ensure you're getting the most out of the plugin.




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